Turn Your User Journey Into Net Revenue Retention

I offer deployment-ready Revenue Architecture for B2B Scaleups who want to decouple revenue growth from headcount. Instead of open-ended advisory retainers, I deliver fixed-scope technical specifications and strategic systems. The core services are:

• The Friction Analysis (Free): A 10-minute video tear-down of your "First Mile" to find the UX blockers costing you signups.
• The First Value Blueprint: A design sprint to reverse-engineer your "Aha!" moment and deliver the specs to fix leaky self-serve onboarding.
• The Activation Engine: A strategic project to clean up your data debt and build the dashboards/logic needed to drive Account Retention (Team Habits).
• The Expansion Engine: A data modeling project to implement Product Qualified Account (PQA) logic, helping Sales target high-intent "Whales."

My primary focus is on B2B SaaS Scaleups ($10M–$100M ARR) operating a Hybrid (Product + Sales) motion. You likely have a Product team and a Sales team, but they are disconnected—Product is shipping features, and Sales is cold-calling, with no "Data Bridge" between them.

*(Note: For the First Value Blueprint, I also work with earlier-stage startups ($1M+ ARR) who need to build their self-serve data foundation correctly from day one.)_

I am an Architect, not an Agency. Agencies sell "Labor" (hours); I deliver deployable capabilities (Systems).

• ✅ Deployment-Ready Specs: Agencies give you slide decks; I give you JSON schemas, wireframes, and SQL recipes your developers can actually use.
• ✅ No "Junior" Hand-offs: You work directly with me. You don't pay senior rates to have a junior analyst learn on your dime.
• ✅ Speed vs. Training: Hiring a VP of Growth takes 6 months and costs €150k+. I deliver the strategy and the system in 4 weeks for a fraction of the cost.
• ✅ The "Green Light" Standard: I don't just advise; I provide the assets to ensure your team build can own and build the capabilities.

The argument is Efficiency. You are currently solving growth problems by adding headcount (Sales Reps or generic PMs). That kills your margins.

1. Decouple Revenue from Payroll: The Expansion Engine helps you close more Enterprise deals without hiring more SDRs. It makes your existing team more efficient.
2. Stop Building Waste: Building the wrong tracking or onboarding flow burns expensive developer hours (approx. €800/day). The First Value Blueprint (€3,950) costs less than one week of a senior developer's time, yet it prevents months of technical debt.
3. The ROI of Retention: This is a one-time CaPex investment that fixes OpEx leaks. Improving NRR by just 5% compounds your valuation significantly.

Yes. In fact, "Messy Data" is the primary reason Scaleups hire me for the Activation Engine.

If you have Messy Data: We start with the "Signal-to-Noise Audit." I identify the 80% of your tracking events that are useless "vanity metrics" so you can deprioritize them and focus on the signals that predict revenue.

If you have No Data: We start with The First Value Blueprint. We use product logic to design your "Minimal Critical Path" and create a lean tracking plan from scratch.

I follow a "Sprint" model to ensure speed and clarity:

1. The Diagnosis: Start with the Free Friction Analysis or a Clarity Call to confirm fit.
2. The Kickoff: We align on the "Definition of Victory" (e.g., "We need to predict Churn").
3. The "Quick Win" (Week 2): For Engine projects, I deliver immediate value (e.g., The "First 10" Hitlist or the Data Cleanup List) so you see ROI before the project ends.
4. The Capability Architecture Phase: I design the specs, models, and wireframes asynchronously.
5. The Handover: I present the final deliverables and the "Transfer of Ownership" plan for the capability to your team.

I do not promise "magic numbers" (e.g., "30% growth overnight"), but I do guarantee Systematic Capability. You can expect:

• Certainty: A mathematically verified definition of "Activation" and "PQA" that Sales and Product agree on.
• Velocity: Your engineers get "Ready-to-Code" specs, saving them weeks of meetings and guesswork.
• Visibility: A dashboard architecture that turns "Data Black Boxes" into clear traffic lights for your exec team.
• Precision: A Sales team that stops cold-calling low-value users and focuses only on high-intent accounts.
• Transferability: Your team gets the assets and capabilities I design, to own and deploy.

I layer guarantees to match the risk level of each service:

1. The Double-Win (Blueprint): If you pay for the Blueprint (€3,950) and later upgrade to the Activation Engine, I credit 100% of the Blueprint fee back to you. The Blueprint effectively becomes free.
2. The Signal Discovery (Expansion): If I cannot find a statistically significant correlation between user behavior and revenue in your data (within our agreed validation window), I refund the modeling fee.
3. General Satisfaction: We conclude every engagement with a "Transfer of Ownership" session. If the specs or strategies are not crystal clear for your team to execute, I will refine them immediately at no cost.