Your Dedicated Partner for Product-Led Growth

I offer productized consulting services specifically designed for growth-stage B2B SaaS companies who want to turn their user journey into Net Revenue Retention. Instead of open-ended retainers, I provide fixed-scope projects that solve specific problems across the customer lifecycle. The core services are:

• Onboarding Friction Audit (Free): A no-nonsense video analysis to find the hidden friction costing you signups.
• The First Value Blueprint: A workshop to align on your "Aha!" moment and design the tracking plan to measure it.
• The Activation Engine: A strategic project to build your tracking foundation and optimize your funnel for retention.
• The Expansion Engine: A C-level initiative to build predictive models for churn prevention and expansion.

My services are built for founders, CEOs, CPOs, and Heads of Product at growth-stage B2B SaaS companies (typically €2M-10M ARR). It's a perfect fit if you are scaling a self-serve or hybrid product and feel you're not getting the revenue insights you need from your user data. As a fellow founder, I have a special affinity for bootstrapped and lean teams who need to make every investment count.

(Note: For the First Value Blueprint, I also work with earlier-stage startups ($250k+ ARR) who need to build their data foundation correctly from day one.)

This is a great question. Working with me offers a unique blend of benefits that larger agencies and full-time hires often can't match:

• ✅ Direct Access to the Expert: You work directly with me, the principal consultant, from start to finish. There are no hand-offs to junior analysts or account managers.
• ✅ Founder Empathy & Speed: I understand the constraints of a growing SaaS business. I move quickly and efficiently, without the bureaucracy or overhead of a large agency.
• ✅ Cost-Effective & Flexible: You get senior-level strategic expertise focused on a specific, high-impact problem without the long-term commitment of a full-time executive.
• ✅ Productized & Predictable: All projects are fixed-scope and fixed-price. You know exactly what you're getting and what it will cost.

I view this as a question of Speed vs. Cost of Ownership.

1. The Cost of "Building it In-House": Hiring a Senior Product Growth Lead typically costs €100k+ per year (fully burdened), plus 3-6 months of ramp-up time. The Activation Engine delivers the same strategic output for a fraction of that cost, in just 4 weeks.
2. The Cost of "Engineering Waste": Building the wrong onboarding flow or tracking the wrong metrics burns expensive engineering hours. The The First Value Blueprint (€1,950) costs less than one week of a senior developer's time, yet it prevents weeks of technical debt and wasted sprints.
3. Fixed Cost vs. Recurring Revenue: This is a fixed, one-time investment. However, the outcome, improving retention or activation, generates recurring revenue that compounds every single month. You pay for the engine once, but you keep the revenue it saves forever.

Yes, absolutely. In fact, it is better to call me before you build a complex data stack.

This is exactly what The First Value Blueprint is for. We don't need existing data to begin. In this workshop, we use product logic to design your "Minimal Critical Path" and create a tracking plan from scratch. We design the foundation correctly first, so you don't accumulate "data debt" later.

I follow a simple and transparent process to ensure we're a great fit and that you get value at every step:

1. The Entry Point: You can start by requesting a Free Onboarding Friction Audit (to get immediate value asynchronously) or simply book a Product Growth Clarity Call (to discuss your challenges live).
2. The Clarity Call (25 mins): This is our discovery session. We review your audit findings (if applicable) or discuss your growth goals to determine if my services are the right fit.
3. Clear Proposal: After the call, I send a detailed proposal outlining the project scope, deliverables, timeline, and fixed price.
4. Project Kick-off: The project begins with a deposit and a kick-off session to align on the plan.
5. Collaborative Execution: We work together through workshops, analysis, and regular check-ins.
6. Final Handover: I present the final deliverables (Strategy/Specs/Roadmap) in a dedicated session to ensure your team is ready to execute.

While I cannot guarantee a specific metric lift (e.g., "a 15% increase in activation"), as that depends on your team's implementation and market factors, I can guarantee high-quality, actionable strategic assets. You can expect to receive:

• Clarity: A definition of your "Aha!" moment that the whole company aligns on.
• Confidence: A trusted data foundation (metric recipes and tracking plans) that eliminates arguments about numbers.
• A Roadmap: Prioritized, data-backed hypotheses to improve retention and NRR.
• Efficiency: A "straight line" path to value for your users, removing the friction that kills growth.

I stand behind the quality of my work. I don't believe in hourly billing or open-ended retainers—I believe in clear deliverables.

We will conclude our project with a dedicated session to walk through the final deliverables. If you feel the output is not professional, thorough, or aligned with the agreed scope, I will fix it immediately at no cost. If, after that revision, you are still not satisfied that I have delivered what was promised, I will issue a full refund.

My goal is for you to be 100% confident in the growth engine we've built before you start implementing it.