Your Dedicated Partner for Product-Led Growth
As a founder, I understand the grind. I help bootstrapped and growth-stage B2B SaaS leaders move from gut feelings to a clear, data-driven product-led growth strategy. My services provide a direct path to uncovering and optimizing user and team activation in your product and leveraging product data to proactively drive product growth without the overhead of a large agency.
- Work directly with a PLG expert - no hand-offs
- Fixed-scope projects for predictable budgeting
- Actionable results in weeks, not months
Predictable Pricing for Driving Your Product-Led Growth
No retainers, no hourly billing. Just clear, high-impact projects designed to help you build a repeatable growth engine.
Product Growth Starter
For early-stage teams needing a clear data foundation
Fixed Project Fee excl. VAT
From kick-off to final plan handover.
- Custom Tracking Plan & Data Taxonomy
- Core Metrics Dashboard Template
- Analytics Integration Plan
- 60-Day Post-Project Validation
- Satisfaction Guarantee
Product Growth Activator
For teams ready to fix their activation funnel
Fixed Project Fee excl. VAT
From kick-off to final roadmap delivery.
- Full-Funnel Data Analysis
- Activation Journey Mapping
- Activation Criteria Definition
- Prioritized Growth Roadmap
- Satisfaction Guarantee
Product Growth Scaler
For mature teams ready for proactive, signal-led churn prevention or sales
Fixed Project Fee excl. VAT
From kick-off to GTM playbook delivery.
- Predictive Signal Modeling
- Explainable Signal Framework
- Customer Health Score / PQL Score Recipe
- Signal-Based Playbook
- Satisfaction Guarantee
Questions & Answers
I offer productized consulting services specifically designed for growth-stage B2B SaaS companies who want to leverage product-led growth motion as part of their strategy. Instead of open-ended retainers, I provide fixed-scope projects that solve specific problems across the product-led growth journey. The three core services are:
- Product Growth Starter: Builds your data foundation from the ground up.
- Product Growth Activator: Audits and optimizes user and team onboarding/activation flows in your product.
- Product Growth Scaler: Uses your data to create proactive churn and product-led sales signals.
My services are built for founders, CEOs, CPOs, and Heads of Product at growth-stage B2B SaaS companies (typically €1-10M ARR). It's a perfect fit if you're leveraging, or want to start with, a Product-Led Growth (PLG) model and feel you're not getting the insights you need from your product data. As a fellow founder, I have a special affinity for bootstrapped and lean teams who need to make every investment count.
This is a great question. Working with me offers a unique blend of benefits that larger agencies and full-time hires often can't match:
- ✅ Direct Access to the Expert: You work directly with me—the principal consultant—from start to finish. There are no hand-offs to junior analysts or account managers.
- ✅ Founder Empathy & Speed: I understand the constraints of a growing SaaS business. We move quickly and efficiently, without the bureaucracy or overhead of a large agency.
- ✅ Cost-Effective & Flexible: You get senior-level strategic expertise focused on a specific, high-impact problem without the long-term commitment and high cost of a senior full-time hire.
- ✅ Productized & Predictable: All projects are fixed-scope and fixed-price. You know exactly what you're getting and what it will cost, which is ideal for predictable budgeting.
Yes, absolutely. This is the exact situation the Product Growth Starter service is designed for. We don't need existing data to begin. The first step is a workshop where we translate your business goals and product vision into a clean, robust tracking plan. We build the foundation correctly from day one to eliminate "data debt" before it becomes a major problem.
I follow a simple and transparent process to ensure we're a great fit and that you get value at every step:
- Free 1:1 Product Growth Clarity Call (25 mins): We start with a complimentary call to discuss your current challenges and growth goals.
- Clear Proposal: If there's a good fit, I'll send a detailed proposal outlining the project scope, deliverables, timeline, and a fixed price.
- Project Kick-off: The project begins with a 50% deposit and a kick-off session to align on the plan.
- Collaborative Execution: We work together through workshops, analysis, and regular check-ins.
- Final Handover: I present the final deliverables in a dedicated session to ensure your team understands the findings and is ready to execute. The final 50% is invoiced at this time.
While I cannot guarantee a specific metric lift (e.g., "a 15% increase in activation"), as that depends on your team's implementation, I can guarantee high-quality, actionable strategic assets. You can expect to receive:
- Clarity: A deep, data-driven understanding of your users and their journey.
- Confidence: A trusted data foundation that your entire team can rely on.
- A Plan: A prioritized, actionable roadmap of experiments and quick wins to move your growth metrics.
- Efficiency: Frameworks and processes that empower your team to make better, faster product decisions.
My goal is for you to be 100% confident in the value of the deliverables. The guarantee is tied to the final handover session for your project.
During this session, I will present the final deliverable (e.g., your Tracking Plan or Activation Audit Report). If, at the end of that presentation, you feel the work is not professional, thorough, and in line with what we agreed upon in the proposal, we will work together to fix it. If you're still not satisfied, we can discuss a partial or full refund. It's a transparent checkpoint to ensure you get the quality you paid for.