Scale Net Revenue Retention Without Scaling AE Headcount

I offer a single, deployment-ready solution for B2B Scaleups: The Expansion Engine.

Instead of open-ended advisory retainers, I deliver a fixed-scope architectural sprint that yields a permanent technical capability. My goal is to help you scale Net Revenue Retention (NRR) without the linear cost of hiring more Account Executives.

My focus is on mature B2B SaaS Scaleups (€10M–€100M ARR) operating a Hybrid (Product + Sales) motion. You likely have a Product team and a Sales team that are functionally disconnected: Product is shipping features, and AEs are hunting blindly, with no governed "Data Bridge" between institutional product usage and expansion sales.

I guarantee Systematic Capability and Pipeline Visibility, not closed-won revenue. I cannot force your AEs to close deals, but I can guarantee they will know exactly who to call. You can expect:

• Quantified Pipeline Lift: Because I enforce the 25% predictive backtest in Week 1, you are mathematically guaranteed to see a baseline 25% lift in actionable expansion pipeline upon deployment. I surface the "Hidden Whales" your AEs are currently missing; your sales team simply has to execute the calls.
• Certainty: A mathematically verified, governed definition of an expansion-ready account (The Two-Tier Index).
• Velocity: You bypass internal IT bottlenecks. Because I deploy the logic into an isolated warehouse schema, your Engine goes live in 4 weeks, regardless of your data team's current Jira backlog.
• Precision: An AE team that stops guessing and focuses exclusively on high-intent institutional targets.

I am a Revenue Architect, not an agency. Agencies sell "Labor" (hours); I deliver deployable "Systems" (IP).

• ✅ Account-Level Precision: I don't focus on individual user clicks; I analyze "team habits" and institutional adoption patterns that actually drive enterprise contract expansion.
• ✅ No "Junior" Hand-offs: You work directly with a PhD in Computer Science and former PM. You don't pay senior rates for a junior analyst to learn on your dime.
• ✅ Speed vs. Payroll: Hiring a VP of RevOps or Data takes 6 months and carries massive OpEx. I deliver a functional Expansion Index in 4 weeks for a one-time CapEx investment.
• ✅ Architectural Safety: I own the Last Mile. I deploy the logic directly into an isolated, read-only schema in your warehouse, and I pipe the signals to your CRM. Zero risk to your production data, and zero burden on your engineers.

Exactly 30 minutes on Day 1.

I do not require your engineers to build pipelines, write Python, or map APIs. The only requirement from your technical team is to provision a standard Service Account with read-only access to your event data and write access to a new, empty, isolated schema (e.g., arvoan_expansion_engine). I build everything inside that isolated sandbox. Once provisioned, your data team is completely hands-off until the final handover.

The argument is Efficiency and CapEx vs. OpEx. You are currently solving growth problems by adding ongoing AE headcount, which kills your margins.

1. Decouple Revenue from Payroll: The Expansion Engine helps you close more enterprise deals with your existing sales team by identifying the "Whales" already in your product.
2. Stop Engineering Waste: Building the wrong tracking models burns expensive developer hours. My sprints deliver live, isolated deployments, preventing months of internal technical debt and freeing your developers to focus on the core product.
3. NRR Compounding: Improving NRR by just 5% compounds your valuation significantly. This is a one-time investment to fix a permanent revenue leak.

Yes. This is why the sprint is gated.

We start with Phase 1: The Revenue Expansion Blueprint. I connect to your warehouse and map the historical expansion behavior that has led to growth in the past. If the data is too fragmented to support an automated engine, the project stops there. You keep the Blueprint, a forensic roadmap for your engineers to fix the data gaps, and you are never billed for the rest of the project.

I follow a 4-week gated sprint model to ensure speed and eliminate financial risk:

1. Week 1 (The Blueprint - Diagnostic): I connect to your warehouse and map historical expansion behavior. This is the Safety Valve checkpoint to see if your data can support an engine.
2. Week 2 (The Signal - Logic): I isolate actionable institutional behaviors and run a Causal Validation Sync with you to engineer the logic for your expansion drivers.
3. Week 3 (The Architecture - Governance): I design the conceptual Two-Tier Expansion Index. I codify the weighting, thresholds, and governance rules to ensure the metric is universally trusted by both Sales and Product.
4. Week 4 (The Execution - Live Deployment): I deploy the dbt models into an isolated schema in your warehouse and configure the Reverse ETL sync (via tools like Hightouch) directly to your CRM. We conclude with a Transfer of Ownership session so your team can own the live engine.

I use a transparent, fixed-fee model. No hourly estimates or open-ended retainers.

• The Expansion Engine: Total project fee is €32,500.
• The Kickoff: A €4,500 swipeable deposit secures your slot and funds the Phase 1 Expansion Blueprint.
• The Balance: The remaining €28,000 is invoiced on standard Net-30 terms following the successful Phase 1 handover.
• The Handover: On Week 4, I transfer full ownership of the live architecture directly to your RevOps team so your AEs can start closing deals immediately.

1. The Algorithmic Safety Valve (The 25% Lift Guarantee): I don't build engines based on hope; I build them on historical proof. During Week 1, I run a predictive backtest against your last 12 months of CRM and product data.
   • What this means: Before I architect the final data model, I analyze the accounts that actually upgraded last year to identify the behavioral correlation. I then test those patterns against your historical data to see if I can accurately flag the "hidden whales" your AEs missed.
   • The Threshold: If this initial backtest cannot prove a baseline pipeline lift of at least 25%, I trigger the safety valve. I keep the €4,500 deposit for the diagnostic work, deliver your Revenue Expansion Blueprint (detailing the correlation analysis and the mathematical reality of your current expansion behavior), and the project stops. You are never billed the remaining €28,000.
2. Clarity Guarantee: We conclude with a "Transfer of Ownership" session. If the strategy, architecture, or logic are not crystal clear for your team to own and maintain, I will refine them immediately at no cost.
3. Zero-Friction Procurement: I operate exclusively on transparent, fixed-fee sprints backed by the public Standard Agreements and strict Zero-Trust Data Protocols, designed to clear your Legal and InfoSec teams in days, not weeks.