Turn Your Customer Journey Into Net Revenue Retention

For B2B Startups and Scaleups. Stop scaling headcount to force growth. Make your product do the heavy lifting. I deliver the deployment-ready Revenue Architecture that allows you to scale NRR without scaling payroll, optimizing the full customer journey from Account Retention to Enterprise Expansion.

The Expansion Engine

Expansion: Don't Sell to Users. Sell to Accounts.

32 500 €

All prices exclusive of VAT

A 4-week architectural sprint to build the Product Qualified Account (PQA) scoring capability that uncovers expansion signals. I deliver the logic, the governance, and the signal activation specs so your sales team stops guessing and starts closing 'Whales' without adding headcount.

Prerequisites:

For Scaleups ($10M+ ARR) with >12 months of historical data.

Best For

CROs who need to increase NRR without hiring more SDRs.
Sales Teams tired of chasing 'low-budget' individual users.
Companies implementing a Product-Led Sales (PLS) motion.

Outcomes

Immediate ROI (Week 2): Your sales team gets leads before the project even finishes.
Transition from 'Spray and Pray' to Precision Targeting.
Your Data Team owns the system: They get the code, the logic, and the monitoring tools to maintain it.

What You'll Get

1
1. Define the Signal (The Logic): We start with a Week 2 Quick Win: The Expansion Signal Readiness Audit. I audit your data quality to validate if an expansion signal can be found. If the signal is found, I immediately apply it to generate the First 10 Hitlist for your sales team. We then finalize the PQA Scoring Recipe, a transparent, data-backed definition of a 'Whale'.
2
2. Govern the Tracking (The Architecture): I provide the Model Health Specs (Drift Detection) to alert your data team if product changes break the scoring algorithm, ensuring the architecture remains robust.
3
3. Make it Actionable (The Execution): I provide the Signal Activation Specs (Reverse ETL) to push these scores into your CRM and the Signal-to-Action Sales Playbook that tells your reps exactly when to call and what to say.
4
The Safety Valve Guarantee: If I cannot find a revenue correlation in your data during the Week 2 Audit, I trigger the guarantee. I refund the project fee, excluding a fixed €4,500 Audit Fee, and you retain the Expansion Signal Readiness Report, a forensic roadmap showing your engineers exactly what tracking gaps to fix.

Concrete Deliverables

Week 2 Quick Win: The Expansion Signal Readiness Report and First 10 Hitlist.
The PQA Scoring Recipe: The explainable model defining your expansion signal.
The Governance Pack: Model Health Spec (Drift Detection logic).
The Execution Pack: Push Specs (JSON/dbt) for your CRM + Signal-to-Action Playbook.

How It Works

1
Strategy Briefing: We align on business goals and select the primary focus.
2
Week 2 (The Audit & Quick Win): I deliver the Readiness Report and First 10 Hitlist.
3
Week 3 (Logic & Architecture): I finalize the PQA recipe and specify the drift detection logic.
4
Week 4 (Execution): I deliver the signal activation specs and the Playbook.

Apply for an Expansion Slot

Satisfaction Guaranteed

"I deliver clarity, not dependency. My role is to equip your team with deployment-ready capabilities, not to become a permanent fixture in your Slack. We conclude every engagement with a 'Transfer of Ownership' session. If the strategy, specifications, or logic are not crystal clear for your team to execute, I will refine them immediately at no cost."