Scale Net Revenue Retention without Scaling Commercial Headcount

I deliver the deployment-ready Expansion Engine that identifies and pipes high-intent expansion signals directly into your CRM. Your Account Owners stop guessing which accounts are ready to upgrade and start closing more enterprise deals with the exact target list they need.

The Expansion Engine

4-Week Architectural Sprint

Prerequisites:

Target Profile: Mature GTM teams managing complex Sales-Led or Hybrid motions. Data Sources: Product Usage Data (e.g., Segment events from data warehouse) + CRM. Requires a minimum of 12 months of historical data across both Product and CRM.

32 500 € (Fixed Project Fee excl. VAT)

All prices exclusive of VAT

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The Problem

To grow revenue, you keep adding commercial headcount, but your pipeline efficiency is dropping. Your product and CRM data remain disconnected, forcing your Account Owners to guess who to call while actively missing the high-intent 'Whales' that are ready for an enterprise upgrade right now.

The Solution

A 4-week architectural sprint that translates account-level behavior into a deployed Two-Tier Expansion Index, giving your commercial team the exact target list they need to close enterprise deals. This is a fixed CapEx investment that permanently decouples your revenue growth from your payroll.

Why This Works

Pipeline Efficiency: A mathematically guaranteed 25% baseline lift in actionable expansion pipeline for your existing commercial team.

Expose the Truth: Replace guesswork with a systematic diagnostic of your actual institutional expansion behavior.

Sales Trust (No Black-Box Scores): Your reps will know exactly why an account is flagged because I separate 'Structural Fit' from actionable 'Behavioral Intent'.

Zero Dashboard Fatigue: High-intent insights are pushed directly into the CRM your team already uses.

Methodology & Timeline

From Historical Patterns to Automated CRM Triggers. I follow a strict, 4-week gated sprint model to ensure speed, eliminate financial risk, and deliver live capabilities, not just slide decks.

Week 1: The Blueprint (The Systematic Diagnostic)

I run a strict, systematic structural audit on your product telemetry. I analyze your historical product and CRM data to map the institutional behaviors that correlate with expansion, presenting this as the Revenue Expansion Blueprint. This acts as the Automated Safety Valve: If the predictive backtest cannot prove a baseline pipeline lift of at least 25%, the project stops, and you receive a Signal Audit Report instead.

Week 2: The Signal (Causal Alignment & The Quick Win)

If the data passes the audit, I isolate the actionable institutional behaviors from your Blueprint and run a Causal Validation Sync with your domain experts to strip away vanity proxies. Once we mathematically validate the definition of 'Expansion Intent,' I immediately hand your commercial team a 'First 10' hitlist of high-intent accounts to work that same day.

Week 3: The Architecture (Governing the Index)

I translate this causal logic into a deterministic Two-Tier Expansion Index. I codify the weighting and thresholds directly in your dbt/SQL layer so your reps know exactly why an account is flagged, ensuring the metric is universally trusted across your revenue organization.

Week 4: The Execution (The Deployment)

I deliver the dbt models directly into an isolated, read-only schema in your data warehouse. I then configure the Reverse ETL sync to pipe these signals directly into Salesforce or HubSpot. We conclude with a Transfer of Ownership session so your RevOps team can own the Engine indefinitely.

What You Walk Away With

You own the IP and the architecture. Your revenue and engineering teams walk away with live capabilities, not just files:

Targeted 'Whale' Hunting Capability (Two-Tier Expansion Index): The exact logic needed to identify accounts ready for expansion, displaying 'Structural' vs. 'Behavioral' points directly in your CRM.

The Revenue Expansion Blueprint: A high-status visual map of your accounts' historical journeys and the specific institutional behaviors that trigger upgrades (Delivered upon a successful 'Go' decision).

The Signal Audit Report: If the safety valve triggers, you receive a forensic roadmap detailing your Segment-to-CRM identity match rates and visualizations of your telemetry blind spots.

Live CRM Activation: The signals are piped directly into Salesforce or HubSpot using your existing Reverse ETL tool. (If you do not have one, I deploy a zero-cost foundational sync pipeline as part of the sprint.)

The Isolated Schema Deployment: I deploy the dbt models directly into an isolated, read-only schema in your data warehouse, guaranteeing zero risk to your existing production pipelines.

The Automated Safety Valve (The 25% Lift Threshold)

Because I am executing complex data analytics, Week 1 acts as a built-in safety valve to protect your investment. To kick off the sprint, you pay a €4,500 deposit.

During the first week, I run an automated systematic diagnostic and predictive backtest against your historical data. If the backtest reveals that your data cannot mathematically prove a baseline pipeline lift of at least 25%, the project stops. I retain the deposit for the baseline diagnostic work, and you are never billed for the rest of the engine. You walk away with a formal Signal Audit Report detailing exactly what your engineering team needs to fix.

If the data meets the 25% threshold, I deliver the Revenue Expansion Blueprint and build the Engine. The remaining €28,000 balance is invoiced on standard Net-30 terms immediately following the successful Week 1 handover. On Week 4, I transfer full ownership of the live architecture directly to your RevOps team.

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Satisfaction Guaranteed

Clarity, not dependency: My role is to equip your team with live capabilities, not to become a permanent fixture in your Slack. I conclude every engagement with a 'Transfer of Ownership' session. If the strategy, architecture, or logic are not crystal clear for your team to own, I will refine them immediately at no cost.

The Automated Safety Valve (The 25% Lift Guarantee): I don't build €32,500 predictive models on top of guesswork. I operate on a low-friction €4,500 deposit. During Week 1, I run a systematic structural audit and predictive backtest against your historical data. If my initial diagnostic cannot mathematically prove a baseline pipeline lift of at least 25%, I stop the project. You keep the formal Signal Audit Report detailing your telemetry blind spots, and you are never billed for the rest of the engine.

Zero-Friction Procurement: I operate exclusively on transparent, fixed-fee sprints backed by my public Standard Agreements and strict Zero-Trust Data Protocols, designed to clear your Legal and InfoSec teams in days, not weeks.