About Toni Ruokolainen

As a former B2B SaaS product manager, I know the struggle to truly grasp why certain customers are succeeding while others are quietly slipping away. As a product leader, you want to know what's genuinely driving, or hindering, product growth, but the answers are buried in dashboards and complex queries - or not available at all.

This is why I started my consulting practice. I help founders and product leaders directly through a series of clear, productized services designed to build the essential framework for data-driven product decisions and product-led growth. My approach is to work with you to:

• Build the Foundation: Go from wishful thinking to a clean, trusted analytics setup that your entire team can rely on.
• Decode Activation: Pinpoint the exact "aha moment" in your product that turns your users and customers into lifelong advocates.
• Scale Proactively: Use your data to build early warning systems for customer churn and identify product-qualified leads ready for expansion.

My long-term vision is to make these capabilities accessible to every B2B SaaS team. That's why I'm also building GrowthCues, an AI-native analytics tool that automates the very insights we uncover in my consulting work. My hands-on work with clients directly informs the product, ensuring it's built to solve the real-world challenges you face every day.

As a bootstrapped solo founder, I'm not a large, anonymous agency. I'm an individual who is passionate about helping growth-stage B2B SaaS businesses like yours turn product data from a source of frustration into your most valuable asset.

If any of this resonates with you, the best next step is a simple conversation.

Book a Free, No-Pressure Clarity Call

Let's discuss your specific challenges and see if I can help you find a clearer path forward.

You can also connect with me on LinkedIn:

linkedin.com/in/toniruokolainen